The discovery story turned a corner: the LLM Visibility Score on "best floorplan software" jumped 79→96% (Gemini and Perplexity both flipped RoomSketcher to #1), head terms recovered ("floor plan software" onto page 1), and all-source sign-ups and purchases rose even as Google paid was cut. The new concern is paid efficiency — spend scaled ~56% (a Bing doubling) while conversions fell ~15%, so blended CAC rose from ~$35 to ~$64.
Read reportNew this issue: a 17-week trend view with line charts behind every headline metric. The story they reveal — Organic Search is in a structural -29% slide since February, not a blip. Plus: the site-speed fix regressed (mobile LCP back to 12.9s), and paid was deliberately reallocated across engines (P-Max paused on both; Bing conversions +24% as Google's eased).
Read reportA recovery cycle: the site-speed fix landed (mobile Lighthouse 41→66, LCP 13.6s→8.4s), paid scaled efficiently (combined CPA -29% to ~$35, Google conversions +76%), and sessions and sign-ups rebounded. The watch item: US organic softened sharply — impressions -27% and every head term slipped.
Read reportCombined paid New Subscription -46%, Google Branded NORAM conversions -40% on flat spend, head terms slipped — but the Floor Plan Creator page shipped, the Bing scale-back response worked, and ChatGPT US referrals doubled.
Read reportTwo-week pulse on US search visibility, AI citations, P-Max performance, and the next round of high-leverage moves.
Read reportFirst US-scoped pulse check. Free-creator keywords slipped, mobile score dropped 23 points, cross-engine AI picture got more nuanced.
Read reportInaugural external audit: search visibility, AI discovery, competitive landscape, and untapped keyword opportunity.
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