RoomSketcher · Kworq

Growth Audits: The Outside View

A bi-weekly external read on search visibility, AI discovery, competitive landscape, and keyword opportunity — with concrete next moves each issue.

Issues
Issue #5 June 1, 2026 Latest
Growth Audit: The Outside View — Issue #5

A recovery cycle: the site-speed fix landed (mobile Lighthouse 41→66, LCP 13.6s→8.4s), paid scaled efficiently (combined CPA -29% to ~$35, Google conversions +76%), and sessions and sign-ups rebounded. The watch item: US organic softened sharply — impressions -27% and every head term slipped.

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Issue #4 May 18, 2026
Growth Audit: The Outside View — Issue #4

Combined paid New Subscription -46%, Google Branded NORAM conversions -40% on flat spend, head terms slipped — but the Floor Plan Creator page shipped, the Bing scale-back response worked, and ChatGPT US referrals doubled.

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Issue #3 May 4, 2026
Growth Audit: The Outside View — Issue #3

Two-week pulse on US search visibility, AI citations, P-Max performance, and the next round of high-leverage moves.

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Issue #2 April 20, 2026
Growth Audit: The Outside View — Issue #2

First US-scoped pulse check. Free-creator keywords slipped, mobile score dropped 23 points, cross-engine AI picture got more nuanced.

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Issue #1 April 8, 2026
Growth Audit: The Outside View — Issue #1

Inaugural external audit: search visibility, AI discovery, competitive landscape, and untapped keyword opportunity.

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